Our Story
Built by Athletes. Tested in the Field.
We started Stravo because we were frustrated with gear that looked good in photos but failed on the mountain. Every product we make is tested in real conditions by real athletes.
Our Manifesto
We built Stravo because performance gear shouldn't be a compromise between looking good and performing well.
Introduction
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Our Approach
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2019
Founded in Boulder
Five years of field-tested performance gear
36+
Products
Across training, outdoor, recovery and nutrition
55+
Countries
Stravo athletes worldwide
100%
Third-Party Tested
Every supplement independently verified
Our Founding
No Excuses. No Compromises.
Stravo began with a simple premise: if you're going to build performance gear, you have to actually use it. Our founders are trail runners, climbers and strength athletes. Every product in our range has been tested by our team in genuine conditions — not a marketing shoot, not a lab environment. The mountain, the gym floor, the trail at 4am.
- Founded by active athletes
- Field-tested before launch
- Performance warranty on all hardware
“We don't make gear for the Instagram. We make gear for the effort — for the sessions nobody sees, for the summits that don't get posted, for the discipline that gets you there.”
Marco Vella
Co-Founder, Stravo
Ready to Push Limits?
Gear Built for the Athletes You Are.
Explore the full Stravo collection and find the equipment, nutrition and recovery tools your training has been missing.